Ah, the woes of a photographer or any small business in general. As we strive to provide the best service we can, there are inevitable bumps in the road. We can learn from them and we can get better from them. Case in point. I try to make sure all of the wording in my contracts are clear and concise so that when I’m discussing the terms with clients, they are clear to the client. We spend hours and hours going over wording and how it will be interpreted only to find out – we all think differently! What I learned from my last experience was that you can always do better in trying to understand people and how they view things. We have to remember that in trying to deliver superior service we need to be receptive to the input we are given and how it was derived. If you see blue and I see royal blue, neither of us are wrong we just see things differently. So when that happens you don’t want to argue if there is no reason to. The best thing to do is to find out how you can do better in describing your intentions. Maybe using the term “blue family” might work best for the example above and can still get your point across. As we know you can’t please everyone all the time, but we can strive to be clear and concise and open to feedback in our ongoing effort provide the best customer experience possible. The lesson I learned was that hey maybe I could have been more clear, but lets agree on the differences and work toward a solution. From this I will be adjusting some terms in my contracts to strive toward that clear and concise terminology that I want to get across to my clients. In the end we should always be learning and growing, both in business and in knowledge.