Diversification

Photography has many, many, options and disciplines to specializing in. For most photographers, it’s best to specialize in one discipline i.e. Weddings. But as you progress in anything as well as photography, you may have other areas of interest that you want to try.

JamiSal Wedding 111116 Maybe you want to shoot High School Seniors, Event photography, or Street photography may be something you want to try for a project. There is nothing wrong with diversifying but you need to consider your brand and what you are doing in respect to your brand. It can be very confusing if someone goes to your site and they can’t really tell what your specialty is! I don’t think anyone would just look for a General photographer. Most people looking for a photographer have a specific type of photography that they are looking for a photographer to satisfy. My suggestion would be to start a different website for any professional diversification that you want to do. This way you don’t confuse your brand and customers searching for a specialty, will look for you, based on searches for that specialty. I know that I have many areas that I’ve already dabbled in, and there are more to come. I’m already looking to do High School Senior photography and Lifestyle photography. As I do more and more of each type, my natural progression will be to separate each business into its own brand. Have any of you had any experience with multiple businesses under different brands? I eager to know your experience.

Darrell