In this post I am going to talk about switching gears, or what I call a re-work. During the past couple of years navigating through the pandemic, I’ve had time to re-evaluate what I’m going to do with my photography business. Examining what I like, don’t like, and the such. Basically, reworking my business. What does rework mean for me? It means I will look at my business and figure out what I like and don’t like, what I want shoot and what I don’t want to shoot and I’m going to tailor my business accordingly. What I’ve done in the past is weddings. Don’t get me wrong I like weddings, but I don’t like shooting weddings anymore. It’s just what I’ve always done. So, if it’s not my focus, I’m going to remove it from the website. I want to focus on portraits. Family portraits and high-end portraiture as art. High school seniors, if I chose to shoot them, it will be as artwork.
Now, let’s focus on the rework process that I’m going to use. There is a certain client that I will be my focus. One that likes artwork, can afford it, and appreciates photography as an art form. Most people have the impression that anyone with a camera can be a great photographer. The cell phone industry even promotes that same view. They basically say, if we just give you a good enough camera, you can take great pictures. Well there’s a lot more to it. (believe me) I have put in a lot of work to get where I am today. I’ve done a lot of study about the art of photography, shot many different lighting scenarios, studied to improve my editing and a lot of trial and error. As such, I have learned a lot of things that I use to make my work unique. I don’t want to give that away to someone who doesn’t value what I do. I take pride in all facets of the photography experience. When meeting with clients I work to build a relationship with them that will translate to a warm and satisfying experience. From the start I discuss everything that will happen before, during and after the shoot. I discuss pricing and my business model. I understand that I may not be the right photographer for everyone. That’s okay, but It’s best to find out up front and end the relationship where we both understand each other, rather than end it bitterly later. It’s important to me that I take the time to explain everything that I do. I take the lead and follow up with you. I ask to make sure that are steps make sense to you and that I do all the prep work for you. My goal is to present you with printed, tangible art, that you will display in your home. I will get into more details next time.